What’s the difference between pop-ups and popunders?

Pop-ups open in front of the user, while popunders open behind the active window/tab. Popunders are often less disruptive; pop-ups can work well for direct-response offers when your funnel is simple.

How should I track pop-up traffic?

Use a tracker or analytics setup that supports click IDs and postbacks. Track every visit and optimize by blocking low-quality placements and scaling the sources that convert.

What landing pages work best for pop-ups?

Fast-loading pages with one clear CTA perform best. Try simple lead forms, app install pages, trial offers, and geo-localized pages. Test multiple prelanders and angles.

Which targeting options matter most at the start?

Start with GEO + device type (mobile/desktop), then OS/browser and carrier/Wi‑Fi if relevant. After the first data, refine using whitelists/blacklists and bid tuning based on conversions.

Is pop-up advertising compliant?

Compliance depends on your vertical, GEO, and creative/landing page. Avoid misleading claims and ensure your offer and disclosures are clear. If unsure, contact support before scaling.

Where can I get help with setup?

Email support@froggyads.com with your GEO, goal (CPA/CPL/ROI), budget, and tracking setup. We’ll help you choose a clean starting configuration.

What is Pop-up Advertising?

Pop-up advertising is a display format that opens a new browser window or tab to show a landing page or offer. It’s commonly used for direct-response campaigns because you can drive high volumes quickly and test many angles fast. Compared to native or banner, popups are often best for simple funnels: lead capture, app installs, trials, and geo‑specific promotions.

Their cousin, the hover ad (also known as the lightbox ad), arrived on the scene later and are frequently used today. Unlike pop-ups, hover adds open on the same browser window or tab a user is on. A lightbox opens in the center of the page, obscuring the actual page content. This method is frequently employed by news and media sites, but is also easy to add to corporate websites, which has made them a growing trend for marketers who want to highlight content or promotions.

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Popup Ads Format Mobile and Web

253

COUNTRIES

$0.0001

COST PER VISITS

2 BILLION

PAGEVIEWS PER DAY

250.000

PUBLISHERS

What can a Pop-up ad boost?

Boost Conversions

Generate leads & sign ups.

Boost Sales

Drive online purchases.

Boost App

Increase app downloads.

Boost Brand

Increase brand awareness.

Boost Ad Arbitrage

Maximize advertising revenue.

Boost Engagement

Increase website pageviews.

Boost Pop-ups

Increase Pop-up views.

Boost Alexa

Improve Alexa ranking.

Targeting Options

Geo Targeting

Receive visitors from specific countries, states, cities or DMA regions.

Domain Targeting

Receive traffic from targeted domain names and sources only.

Device Targeting

Target mobile, tablet and desktop devices via operating systems.

Carrier Targeting

Target audience by specific carriers
and Wi-Fi connections.

App Targeting

Make a whitelist and receive visitors from targeted apps only.

Category Targeting

Target your product or service for specific industries or topics.

Browser Targeting

Get visitors from specific browsers or make an exclusion list.

Supply Targeting

Run your campaigns on Web or In-app inventory types.

How Does Pop-up Ads Works?

Pop-up traffic is purchased on a cost-per-visit (CPV) basis and delivered in real time. You set targeting (GEO, device, OS/browser, carrier, category, supply type) and a bid, then optimize based on what converts. The key is to control quality at scale: track every click, block poor placements, and double down on the sources that hit your KPI.

Easy Pop Up Ads

Advertise in three steps: Sign up, deposit money and start getting traffic. It's so easy!

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Launch CPV pop-up campaigns with targeting, tracking, and real inventory for performance marketers.