What are interstitial ads used for?

Interstitials are often used for app installs, lead capture, trial sign-ups, and other direct-response funnels where a fullscreen placement can drive high engagement at scale.

How do I track interstitial traffic?

Use click IDs and postback tracking to measure conversions. Optimize by blocking poor placements and scaling the sources that deliver your target CPA/CPL/ROI.

Are interstitials better than banners?

They’re different. Interstitials are fullscreen and can generate higher engagement, while banners are persistent and less disruptive. Choose based on funnel simplicity, creative, and user experience.

Which targeting should I start with?

Start with GEO + device type, then OS/browser and carrier/Wi‑Fi if relevant. Once you have data, refine by supply type and placement optimization.

Can I run interstitials on web and in-app inventory?

Yes, depending on the supply available. Web and in-app can perform differently, so track separately and optimize by placement/source.

Where can I get help with setup?

Email support@froggyads.com with your GEO, goal, budget, and tracking setup. We’ll help you start with a clean configuration and optimize.

What is Interstitial Ads?

Interstitial ads are fullscreen ad placements shown between content screens — for example, between page loads or at natural breaks inside an app experience. Because they take over the screen, interstitials can generate strong engagement when the message and timing match the user flow.

For performance campaigns, interstitials work best with simple funnels: app installs, lead capture, trial sign-ups, and geo-local offers. Start with one GEO and one device type, track every visit with a click ID + postback, and scale by filtering placements and tuning bids to your KPI.

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Banner Ads

253

COUNTRIES

$0.0001

COST PER VISITS

2 BILLION

PAGEVIEWS PER DAY

250.000

PUBLISHERS

What can a Interstitial ad boost?

Boost Conversions

Generate leads & sign ups.

Boost Sales

Drive online purchases.

Boost App

Increase app downloads.

Boost Brand

Increase brand awareness.

Boost Ad Arbitrage

Maximize advertising revenue.

Boost Engagement

Increase website pageviews.

Boost Video

Increase Video views.

Boost Alexa

Improve Alexa ranking.

Targeting Options

Geo Targeting

Receive visitors from specific countries, states, cities or DMA regions.

Domain Targeting

Receive traffic from targeted domain names and sources only.

Device Targeting

Target mobile, tablet and desktop devices via operating systems.

Carrier Targeting

Target audience by specific carriers
and Wi-Fi connections.

App Targeting

Make a whitelist and receive visitors from targeted apps only.

Category Targeting

Target your product or service for specific industries or topics.

Browser Targeting

Get visitors from specific browsers or make an exclusion list.

Supply Targeting

Run your campaigns on Web or In-app inventory types.

How Does Interstitial Ads Works?

Interstitial ads are served at transition points (for example, between pages or screens). You bid on CPV traffic, apply targeting (GEO, device, OS/browser, carrier, category, supply type), and optimize by whitelisting high-performing placements and blocking sources that do not convert.

Interstitial ad example

Interstitial best practices (what works)

Match the transition: use clean creatives and a fast landing page to avoid drop-off.
Track everything: click IDs + postbacks let you optimize placements and bids.
Start narrow: 1 GEO + 1 device type + 2–3 landers, then expand once you have data.
Optimize supply: whitelist converting sources and block low-quality placements early.
Control frequency: reduce fatigue with sensible caps when available.

Want to compare formats? Visit Ad Formats to see Push, Native, Banner, Video, Popunder and more.

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Fullscreen interstitial placements at natural transitions — built for CPV testing and scalable performance.