What’s the difference between popunders and popups?

Popups open in front of the user; popunders open behind the current window/tab. Popunders are typically less disruptive and can work well for direct-response funnels when tracking and source optimization are in place.

How should I track popunder traffic?

Use click IDs and postback tracking to measure conversions. Then optimize by placement: whitelist the sources that convert and block the ones that don’t.

Which offers perform best on popunders?

Simple, clear funnels tend to work best: lead capture, app installs, trial sign-ups, subscriptions, and geo-local promotions. Test multiple landers and angles to find stable winners.

What targeting should I start with?

Start with GEO + device type, then OS/browser and carrier/Wi-Fi if relevant. Once you have data, optimize by source and supply type (web vs in-app) to improve ROI.

How do I improve traffic quality?

Traffic quality improves with tracking + source management. Use postbacks, build whitelists/blacklists, separate campaigns by GEO/device, and scale only the sources that meet your KPI.

Where can I get help with setup?

Email support@froggyads.com with your GEO, goal (CPA/CPL/ROI), budget, and tracking setup. We’ll help you choose a clean starting configuration.

What is Pop-under Ads?

Popunder ads open in a new browser window or tab behind the user’s current page. Because the popunder stays hidden until the user closes or switches windows, it can feel less intrusive than a classic pop-up while still delivering strong volume.

For performance buyers, popunders are commonly used for lead generation, app installs, trial offers, and geo-specific promotions. The winning approach is simple: track every visit, test multiple landers and angles, then scale with whitelists/blacklists and bid tuning based on conversions.

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Banner Ads

253

COUNTRIES

$0.0001

COST PER VISITS

2 BILLION

PAGEVIEWS PER DAY

250.000

PUBLISHERS

What can a Pop-under ad boost?

Boost Conversions

Generate leads & sign ups.

Boost Sales

Drive online purchases.

Boost App

Increase app downloads.

Boost Brand

Increase brand awareness.

Boost Ad Arbitrage

Maximize advertising revenue.

Boost Engagement

Increase website pageviews.

Boost Pop-unders

Increase Pop-under views.

Boost Alexa

Improve Alexa ranking.

Targeting Options

Geo Targeting

Receive visitors from specific countries, states, cities or DMA regions.

Domain Targeting

Receive traffic from targeted domain names and sources only.

Device Targeting

Target mobile, tablet and desktop devices via operating systems.

Carrier Targeting

Target audience by specific carriers
and Wi-Fi connections.

App Targeting

Make a whitelist and receive visitors from targeted apps only.

Category Targeting

Target your product or service for specific industries or topics.

Browser Targeting

Get visitors from specific browsers or make an exclusion list.

Supply Targeting

Run your campaigns on Web or In-app inventory types.

How Does Pop-under Ads Works?

Popunder traffic is typically bought on a CPV basis and delivered in real time. You set targeting (GEO, device, OS/browser, carrier, category, supply type) and a bid, then optimize by placement: whitelist sources that convert, block low-quality placements, and scale your budget once you hit your KPI.

Popunder advertising example

Popunder best practices (quick wins)

Use fast landers: popunders win when the landing page loads instantly and matches the offer.
Track with postbacks: click IDs + postback tracking enable placement-level optimization.
Start narrow: 1 GEO + 1 device type + 2–3 landers, then expand once you see conversions.
Optimize sources: whitelist converting placements and block low-quality traffic early.
Test angles: simple prelanders and multiple offer angles often outperform “one perfect page”.

Compare formats on Ad Formats (Push, Native, Banner, Video, and more).

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Buy Popunder Ads Traffic That Scales

Run CPV popunder campaigns with targeting, tracking, and placement-level optimization.