What is RON (Run‑of‑Network) traffic?

RON distributes your ads across a broad mix of available sources in the network. It’s designed for scale and discovery when you don’t pre-select individual placements.

What should I use Audience traffic for?

Common use cases include engagement boosts, funnel discovery, arbitrage testing, warming tracking pixels, and early-stage offer validation before moving to tighter placement targeting.

How do I improve quality on RON?

Track conversions and optimize sources. Block weak placements early, whitelist winners, and split by GEO/device so your data stays clean and actionable.

Is Audience traffic safe for every brand?

RON is broad by nature. If you need strict brand safety, start with smaller tests, use any available filters, and prefer placement-level control. Ask support about Verified Audience options if you need more filtering.

What targeting should I start with?

Start with GEO + device type, then refine with OS/browser and supply type. Tighten down to sources and segments that match your KPI once you have data.

Where can I get help with setup?

Email support@froggyads.com with GEO, goal (engagement/CPA/ROI), budget, and tracking setup. We’ll help you start clean and optimize quickly.

What is Audience Ads?

Audience (also called Run‑of‑Network / RON) distributes your ads across a broad mix of sources in the network. Instead of choosing individual placements upfront, you buy reach and let delivery rotate across available inventory—useful for discovery, engagement, and early-stage performance testing.

Because RON campaigns can be extremely cost-efficient, many buyers use Audience traffic for arbitrage, content funnels, and warming up pixels. The key is measurement: track conversions, split by GEO/device, and control sources with whitelists/blacklists once you identify what converts.

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Banner Ads

253

COUNTRIES

$0.0001

COST PER VISITS

2 BILLION

PAGEVIEWS PER DAY

250.000

PUBLISHERS

What can a Audience ad boost?

Boost Conversions

Generate leads & sign ups.

Boost Sales

Drive online purchases.

Boost App

Increase app downloads.

Boost Brand

Increase brand awareness.

Boost Ad Arbitrage

Maximize advertising revenue.

Boost Engagement

Increase website pageviews.

Boost Video

Increase Video views.

Boost Alexa

Improve Alexa ranking.

Targeting Options

Geo Targeting

Receive visitors from specific countries, states, cities or DMA regions.

Domain Targeting

Receive traffic from targeted domain names and sources only.

Device Targeting

Target mobile, tablet and desktop devices via operating systems.

Carrier Targeting

Target audience by specific carriers
and Wi-Fi connections.

App Targeting

Make a whitelist and receive visitors from targeted apps only.

Category Targeting

Target your product or service for specific industries or topics.

Browser Targeting

Get visitors from specific browsers or make an exclusion list.

Supply Targeting

Run your campaigns on Web or In-app inventory types.

How Does Audience Ads Works?

Audience traffic is delivered from a blend of inventory types (e.g., redirects, contextual placements, extensions, and other network sources). You set targeting like GEO/device and start collecting data. From there, optimize by blocking weak sources, building whitelists of winners, and tightening segmentation until you reach a stable KPI.

Audience traffic delivery example

Audience (RON) best practices (quick wins)

Start with one objective: engagement, arbitrage, or conversion—don’t mix goals in the same test.
Track from day 1: set conversion events and tag every placement/source you can.
Segment early: split by GEO and device type so optimization signals don’t get diluted.
Use source control: blacklist obvious low-quality sources, then build a whitelist of winners.
Protect the funnel: match ad promise to landing headline, keep pages fast, and remove friction.
Scale carefully: increase budget gradually after you have stable conversion data.

Need a different format? See Ad Formats for Push, Native, Banner, Video, and more.

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Buy Audience (RON) Traffic at Scale

Run low-cost run-of-network campaigns for reach, engagement, and rapid funnel testing.